Shiseido Company, Limited (株式会社資生堂 Kabushiki-gaisha Shiseidō) is a major Japanese hair care and cosmetics producer. It is one of the oldest cosmetics company in the world and the fourth largest cosmetics company in the world.
Arinobu Fukuhara, former head pharmacist to the Japanese Imperial Navy, established the Shiseido Pharmacy in 1872. After a visit to the United States and Europe, Arinobu added a soda fountain to the store. This later grew into the Shiseido Parlour restaurant business, and eventually led to the introduction of ice cream in Japan. The name "Shiseido" can be translated as "praise the virtues of the earth which nurtures new life and brings forth significant values".
Shiseido was the first to develop the softening lotion, a lightweight liquid of toner-like consistency. The oldest softening lotion is named Eudermine, which is still marketed and sold at all Shiseido counters. The softening lotion was developed in response to lead poisoning, as the Japanese women used makeup based on white lead.
In 1917, Shiseido introduces Rainbow Face Powder. The idea of a face powder with seven colors was very novel in a period when white face powders were the norm in Japan.
In 1923, the company began expanding its store-base; it now has approximately 25,000 outlets.
In 1927, a joint stock company was formed.
In 1957, Shiseido began sales in Taiwan, closely followed by Singapore and Hong Kong. In 1962, Shiseido expanded to Hawaii; in 1965, it established Shiseido Cosmetics America. European sales began with Italy in 1968 and Oceania with New Zealand in 1971.
In 1985, Shiseido was the first company to produce sodium hyaluronate (hyaluronic acid/hyaluronan) from non-animal origin sources.
In North America and Europe, Shiseido products are sold in major department stores, pharmacies and Asian retailers.
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