On this date in 1980, OMD released the single, MESSAGES, (May 2nd, 1980).
Early OMD were a little different from the rest of the synth pack: they approached their music conceptually, never intending their drum tracks provided by a borrowed tape recorder named ‘Winston’ for release.
Considerations of ‘pop’ stardom were so far off their radar that, when Tony Wilson offered to make them the second band to release their own single on his nascent Factory Records, they were dumbstruck.
"We thought we were experimental and we didn't like being called pop," said Andy McCluskey.
It was on their first LP that the anthemic call of 'Electricity', and a subsequent tour with Gary Numan, effected a retreat away from lustrous synth melodies; an about-turn evidenced on their Joy Division-influenced second LP Organisation, released just months later. Here there was more mood than melody.
Within a year, OMD had jumped from one pole to the other – and were uncomfortable with both.
But it was the release of 'Electricity' – and further networking by Wilson – that saw them move to DinDisc, a new imprint funded by Virgin Records, and an appearance on ‘Top of the Pops’.
Thereafter, better and more readily available technology led OMD to increasingly commercial productions.
Returning to the first album, however, we find that basic production brought out the best in OMD; the technology may have been simpler but the analogue synth melodies that came out of this experimentation have perhaps proved the most compelling and enduring.
The video here is the band’s third single, the rich textures of MESSAGES.
It worries me this kind of thing
How you hope to live alone
And occupy your waking hours
We're taking sides again
I just wept I couldn't understand
Why you started this again
And every day you send me more
It makes it worse is this a plan of yours
To ensure I don't forget
I'd write and tell you that I've burnt them all
But you never send me your address
And I've, I've kept them anyway
So don't ask me if I think it's true
That communication can bring hope to those
Who have gone their separate ways
It hardly touched me when it should have then
But memories are uncertain friends
When recalled by messages