On 27 May 1977, SEX PISTOLS released the single GOD SAVE THE QUEEN / DID YOU NO WRONG on Virgin Records.
Originally slated for a March ’77 issue while signed to A&M, the Pistols’ original single didn't have anything special sleeve-wise. A small number of copies got pressed on A&M label but nearly all were recycled after the band’s run-in with company officials. But several copies managed to avoid the can and if you own one then you have in your possession one of the most valuable records ever pressed in the UK - particularly if complete with the A&M card envelope.
The single was issued by Virgin on May 27th 1977 with a special picture bag and the largest advertising campaign the record company had ever used. Iconic British artist Jamie Reid’s cut-and-paste artwork featured on the picture bag single, printed in royal blue and silver.
The song hit the top spot on the NME charts, and made it to No. 2 on the official UK Singles Chart (below Rod Stewart's "I Don't Want to Talk About It" - I’ll leave you to debate the conspiracy theories).
"It wasn't written specifically for the Queen's Jubilee,” said Paul Cook. “We weren't aware of it at the time. It wasn't a contrived effort to go out and shock everyone.”
On the flip of the single came one of the Pistols’ best b-sides and best songs full stop, the blistering DID YOU NO WRONG, flat-out great rock 'n' with a killer riff and an all-embracing denial of personal responsibility.